Using my estimated numbers the 11×14 image matted and framed to 16”x20” would be priced at $670. Hypothetically, if the cost of the frame and matting is $150 (not an actual price) and you double that for mark up then you add it to the print price. That’s the easy part.Īnother good starting point for this is to double the cost of the framing. Next, you have to add on the price of matting and framing the print. A 24”x30” print would sell for $720 and so on. So when it comes to pricing the physical print itself (not matted or framed), I took a lesson from painters to determine a starting point for pricing. If you’re just starting and you do not have a history of consistent sales then how much you can secure will be very different from a photographer who has a stable of collectors asking for their work and sells steadily. How much to mark up that print is the next step. You should know how much each print, framed or unframed costs you to produce. Those are just a few of the costs you need to think about.Ī better way is to break down all those expenses into per-unit costs. Don’t forget all those software upgrades so you can keep doing what you do. I’m sure you have insurance on your equipment as well as your home and car and you’ll need to cover those. You do have to travel to locations to create your work, pick up supplies, and bring your work to the courier or post office for shipping, so there are those expenses like gas, repairs, and oil changes. If this is a business for you and not just a hobby then there are a few other costs you have to consider.Įven if you’re not renting studio space, you have the monthly costs of operating out of your home or apartment. Sounds simple but there are not just the costs of paper, ink, matting, framing, chemistry (that is if you’re a darkroom person), and photo paper. Except, save one – you need to cover your costs. In this article, I will share some advice and tips on things you should keep in mind when determining what you will charge for your fine art photography prints.įirst off, there are no hard and fast rules when it comes to pricing your work. One of the questions I get most often is, how do I price my art photography.
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